If you’re frustrated (and maybe even a little scared) because nothing you’re currently doing is generating the sales leads you need, then ...

“Discover the One and Only Proven, Learnable and Cost Effective Way to Set 3, 5 or even 10 Qualified Janitorial Appointments a Day”

You owe it to yourself to carefully study this letter, because it contains information about a life-changing success formula ... and only when you recognize success, can you learn from it.

Let me explain ...

My name is Glen Springfield. I own a very successful janitorial business near Dallas Texas. It wasn’t always that way. Just a few years ago, I was struggling to stay profitable. So I know what you might be going through right now.

In the past 3 years, I’ve invested nearly a quarter of a million dollars into designing and fine-tuning a business management system that has just about put my company on autopilot. Even when I’m not around, my company generates fat profits for me.

There are many components to my business management system, but today, I want to tell you about just one of them ... my telemarketing system ... my personal money machine.

Before I begin, there is one absolute truth you must understand, about building a profitable janitorial business. This is so critical. If you don’t get this, there’s no sense in going any further. You’ll be wasting your time.

If you’re not using telemarketing, or if you are and it’s not producing 3 to 5 qualified janitorial appointments per day, per telemarketer, nothing else you do really matters

Why?

Because I’ve tested and evaluated every kind of lead generation system that exists. Dollar for dollar, telemarketing brings in more business than all other forms of marketing combined. It beats direct mail, newspaper advertising, Yellow Page advertising ... everything.

So naturally, I’ve invested heavily in telemarketing. I’ve paid good money to have some of the best copywriters in the country prepare my lead generation scripts.

I continually test one script against another, always looking for that "million dollar" script ... the one that’s worth its weight in gold.

It gets better ...

3 to 5 Solid Appointments A Day

If your telemarketer isn’t setting 3 to 5 qualified appointments every single day, then you’ll want to pay close attention to this next part.

I’ve discovered that what a telemarketer does not say is just as important as what a telemarketer does say. The same holds true for what actions a telemarketer takes and does not take. And when.

So there’s a lot more going on here than reading scripts.

Now meet Annette. She’s a telemarketer.

As I write this letter, it’s just a few days before Christmas 2004 and Annette is booking 3 to 5 solid appointments a day.

In the first three weeks of December, 49 people eagerly asked her to “call back next month” (when the holiday season is over) and schedule appointments.

Clearly, she’s doing something right.

H ere comes the best part ...

Now You Can Learn Exactly How To Set
3 to 5 Qualified Appointments A Day

If an actor or actress can be trained to play one character in a television series and someone totally different in a movie ... if singers like Suzy V use voice coaches to train for competition on American Idol, then a good “telemarketing coach” can train you or your telemarketer to be an effective and productive appointment setter.

Now I’ve put Annette on CD so you can listen and learn, step-by-step, how to set 3 to 5 qualified appointments every day for yourself.

Why Simply Listening To These CDs Will Put Your Appointment Setting On Steroids

Let me briefly illustrate with a story about a diamond.

Robert G. Allen, whose claim to fame a few years back was teaching people how to buy real estate with no money down, used to begin his seminars by challenging his audience to find a real diamond among 99 fake diamonds (cubic zirconium).

He would lay a black velvet cloth onto a table and pour those 100 gems onto the cloth, then give anyone up for the challenge 5 minutes to find the real diamond.

If anyone found the real diamond, valued at $20,000, they got to keep it. No one ever went home with the real diamond.

Why not?

Because no one had the necessary expertise or knowledge to recognize the real diamond when they saw it.

Want proof?

Robert Allen then gave his contestants a 2-minute lesson on how to examine the gems and what to look for. This time around, everyone found the real diamond.

You’ll Know Success When You Hear It

Finding a real diamond among 99 fakes is easy when you know what to look for. The same is true of finding good telemarketers. You’ll find the real “gem” when you know what to listen for.

Because when you know what success sounds like, you can effectively ...

	Hire the people with the most potential to produce successful results (and stop most employment problems dead in their tracks).
	Develop in your valuable employees razor sharp skills that will produce greater and longer lasting profits.
	Manage your crew so your customers will see, hear and feel their winning attitude (and become your word-of-mouth advertisers).
	Set benchmarks for hiring and promoting so your business remains superior to your competition’s (if you have any left after investing on our success-generating CDs).
	Terminate ineffective personnel to ensure your business runs smoothly and efficiently.
	Set realistic expectations so everyone understands their own potential and how it can improve the potential of the entire business.
	Plan effectively so you increase profits even when the economy is in decline.

Audio “Blueprint” Eliminates
All The Guesswork

A paper blueprint shows a builder what materials to use and how to assemble them, eliminating any guesswork, problems or hazards.

We’ve eliminated all the guesswork, all the challenges, all the unknowns until nothing remains but a proven, learnable, cost-effective way to set 3, 5 even 10 qualified janitorial appointments a day.

So in addition to helping you find the right candidates for your telemarketing positions, this CD program is also a great teacher, revealing all the “secrets” to getting those 3 to 5 appointments a day.

Now ...

Here’s How We Did It

We set Annette up in a sort of mini professional recording studio, because we wanted the sound quality of this CD to be as good as your own music CDs.

Then we gave her names and phone numbers from the very same prospecting list we would use because we wanted the conversations to be true-to-life.

Then we had Annette make actual phone calls to local businesses because we wanted to ensure you get the real deal.

Finally, we recorded both sides of the conversation because we wanted you to hear every objection Annette encountered, every personality Annette had to deal with and every possible circumstance under which Annette got the job done.

You read that right.

You get to hear real conversations. Nothing is made up. Nothing is planned. You get complete, uncensored audio from both sides of the conversation.

Most telemarketing books tell you in printed word what to say. Some CDs discuss the theory behind good telemarketing. Some of the really expensive ones even have roll-playing segments. But nobody to our knowledge has recorded actual B2B phone conversations between a winning telemarketer and a prospect-turned-client.

I am now 100 percent convinced that this is the fastest, most convenient and most profitable way to train your telemarketers.

This whole concept is probably new to you. That’s okay. For me, and I’ll bet for you too, the old ways of doing business just aren’t profitable anymore. I’ve seen too many janitorial companies go out of business because they didn’t look for new ways to profit.

And here’s something else ...

It costs a ton of money to hire telemarketers today. Even more if you have to let them go. Now you can use these CDs to screen prospective telemarketers.

If you don’t currently employ telemarketers, you can use these CDs to train yourself or start your own telemarketing department. No matter what your particular situation is, these CDs will give you the upper hand.

I just did a quick search on the Internet for companies offering training packages for telemarketers. For the price of a good used car, they’ll teach you what to say (as in “read this script”), but no one shows you how to do it. You know ... in-the-trenches ... hands-on kind of stuff.

We do!

That’s why I am convinced Annette will be such a valuable addition to your training and hiring programs.

Here’s Just A Short List
Of What You’ll Learn

	The first words you should speak. Pay attention. Right here is where you either make it or break it.
	What to do when the receptionist asks “who’s calling?” The answer is so simple, 99% of telemarketers completely overlook it.
	How much “warm up” is required before you ask for an appointment. The answer surprised everyone.
	What to do if you get voice mail. Get this one right and automatically double your production.
	What happens when you use your full name and just your first name. We thought the answer would be obvious, but Annette showed us what really works.
	How many objections do you address before moving on to the next call. What we discovered was that the so-called experts at telemarket training make the process far too complicated. Let Annette simplify everything for you and you’ll win big time.
	Your minimum expectations for hiring telemarketers. You can save yourself plenty of headaches with these words of wisdom.

The Biggest Bargain Of Your Life

100 shares of McDonald’s stock worth $2,250 when it was first offered, was worth more than 1.4 million dollars 30 years later. What a staggering difference.

That initial investment looks like chump-change, almost irrelevant by comparison. Doesn’t it?

The cost of Annette on CD is irrelevant too, because the results you’ll see will be so dramatic.

Even better ... you have one full year to check everything out and decide for yourself if this is what you want. You read that right ...

One Year ... 100% No Hassle ...
Money Back Guarantee

I’m so confident just knowing for sure what a successful telemarketer sounds like, can help you set more appointments, I’m willing to take all the risk. I’m so confident you’ll be able to hire the best telemarketers just by using Annette as your benchmark.

Give it a full year. If you’re unhappy, for any reason, just send your CD package back to me and I will immediately refund your money. No hassles. That takes all the pressure off you.

Order the “Go For The Gold” package and receive 12 professionally recorded and produced CDs.

CD #1 to CD #10 feature one full hour each of raw audio recorded just as it happened. Listen in on Annette as she briskly moves from one call to the next. Listen to a few and you’ll quickly understand what to do to set your own appointments. You’ll be amazed.

CD #11 and CD #12 feature another full hour each carefully edited and arranged by topic. Hear Annette overcome objections, rude receptionists, people who don’t want to volunteer any information, call backs and more. If you have a particular problem your telemarketers face each day, you’ll find this package a valuable addition to your training program.

As an added benefit, both CD #11 and CD #12 contain voice-over comments about every conversation, so you can easily use these CDs in a classroom setting to train new telemarketers.

Get all 12 CDs (with 12 hours of intense telemarketing strategies) in the “Go For The Gold” package today for the introductory price of $497 plus $18 for shipping and handling, for a total of $515.

Here’s even more ...

If you’re tired of agonizing over the constant hire-them-and-let-them-go or hire-them-and-watch-them-self-destruct employment cycle typical of our industry, then maybe you need more than a good training program.

Order your “Go For The Gold” package today and I’ll include a new report that’ll highlight 12 smart ways to find the right people to fill your telemarketing positions.

Like everything else in the “Go For The Gold” package this report is full of surprises. There’s some eye-popping revelations in it, but what you’ll find most amazing is the simplicity of this new hiring process.

It took me 30 years to figure all this out,
but now you can do it in one afternoon.

Now if you purchased this report separately, it would set you back $159 ... and that’s a bargain compared to the money-saving information it contains. But if you order your “Go For The Gold” package today, I’ll pay the full cost of getting this report to you. It’s yours, with my compliments.

Also included in your “Go For The Gold” package is a second report. It goes even further than the first and gives you clear and concise instructions on how to groom your new telemarketers to be their best.

This report is written exclusively for the janitorial services industry and is jam-packed with amazing tips, successful strategies and no-holds-barred opinions sure to put more money in your pocket.

You’ll be kicking yourself in the pants if you miss out on this one.

This second report is also valued at $159, but again, I’ll foot the bill if you order your “Go For The Gold” package today.

One more thing ...

I mentioned earlier that this package is just one of the many components to my winning business management system. I’ll be offering more components in the coming months.

Because I want to give you a leg up, I’ll also include with your purchase, an instant rebate certificate worth $100 toward the purchase of any future products.

Use your instant rebate certificate for any of the marketing, sales or operations programs we’ll be making available very soon.

Order the “On A Tight Budget” package and receive a random assortment of 3 CDs featuring 180 minutes of Annette working the telephone. Order “On A Tight Budget” today for an affordable $297 plus $5 shipping and handling for a total of $302.

Ordering Is Easy

Call us here at the office toll-free.

Here’s the number: 877-261-9854

Call us Monday - Friday from 8:30 am - 5:30 pm Central Time

"Applied Training " will appear on your credit card statement.

In most cases, your CD package will be shipped within 24 hours of receiving your order (but it usually takes less time).

We ship UPS Ground. Depending on where you’re located, you can expect to receive your CD package in 1 to 4 business days after placing your order.

Why You Need To Act Now

If you think I’m gonna tell you there’s a limited supply of these CD programs and if you don’t order right now, you won’t get one, well, that’s not my style. I don’t like hype ... just the honest truth.

The truth is, if you delay, you’re just hurting yourself. The quicker you get these CDs in your hands, the quicker you can start setting real appointments. Sell those prospects and you’re making money. It’s that simple.

I’ve taken all the risk away for you with an outrageous 1 full year guarantee. That’s like trying these CDs out for free for 365 days.

Listen. I’ve discovered a gold mine and I want you to profit from it too. I’d hate to see your competitor take all the profits away from you because they ordered and you didn’t.

Sincerely,

Glen Springfield

PS: "The greatest thing a man can do in this world is to make the most possible out of the stuff that has been given him. This is success, and there is no other."

Judge Walter Malone
American jurist and poet (1866-1915)

You’ve just been given all the "stuff" you need to put yourself on the road to success. I’ve used the same stuff to build up my own business into a virtual license to print money. I am not kidding.

You also have my personal guarantee that you can return everything for a full refund ... and have 365 days to do it ... if what I'm telling you isn’t true.